HOW TO Concept Video: The Team

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Teamwork makes the dream work!

Having different people in the team injects dynamic in the project because of the different personalities and working style you’ll encounter. This is especially important because we may have the best imagination and plan, but might not be the best person to execute them.

Having a team means work will be delegated to certain people and there are many benefits for this. For one, you can concentrate on leading the team to make your concept a reality. Delegating work also means that the project can be done more efficiently as you are matching different individuals to their strength and skill sets.

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The first meeting with the team from While It’s Day over dinner.

Here’s a little list of what are some of the key roles and how this was translated to our friends from While It’s Day.

Role Description While It’s Day
Producer The person responsible for leading the team and handles the financial and administrative aspects of the project such as hiring the different team members or just getting the team together. Kimberly – from While It’s Day.
Director The person responsible for the interpretive aspects of the concept video and supervises the integration of all the elements, as acting, staging, and lighting, required to realize the concept in mind. Kai – a street dancer in Singapore.
Director of Photography Also known as Cinematographer.

The person responsible for creating the cinematic style and deciding the tone of the video.

Amadea – a student from Nanyang Technological University (NTU) pursuing Bachelors in Fine Arts, Design and Visual Communications.
Storyboarder The person responsible for illustrating the story into panels on paper and planning the shots to aid during the filming day. Jezreel – we had the chance to work with While It’s Day as their storyboarder.

HOW TO Concept Video - the team storyboard
A few of the panels in the storyboard created for the concept video.
A few of the panels in the storyboard created for the concept video.
Role Description While It’s Day
Editor In charge of post-production. The person is responsible for looking through the raw footages and putting the finished video together by removing unnecessary clips. Amadea
Choreographer A person who creates dance compositions and plans and arranges dance movements and patterns for dances. Kai
Dancers With the nature of this video, we are calling them dancers instead of “actors” as you would in any other film.
Dance is someone who uses movements to express ideas and stories in performances.
A dancer is someone who uses movements to express ideas and stories in performances.
Yuling

Ting Xuan

Bella

Kirsten

Phoebe

Joash

Kimberly

HOW TO Concept Video - the team dance practice
Picture courtesy of Kimberly during one of dance practices.
Picture courtesy of Kimberly during one of dance practices.

Of course, this didn’t include set and costume design, make-up artists, and camera crew because everyone helped in more areas than the ones assigned to them. This reflects While It’s Day’s vision of emboldening young budding artists that they can do the art they love (without being a pro). For an instance, by allowing the dancers to take part in more than just dancing in front of the camera, they are able to experience what it’s like to create their own video production.

Now that you’ve gotten a glimpse of the team and who did what, we will be talking about The BED in the next article! What is that you say? Read the next article to find out!

We’re almost done with the series!

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You can check out our other articles in this series below!

HOW TO Concept Video: Introduction

HOW TO Concept Video: The Concept

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